от Лазар Шишманов | фев. 7, 2022 | Communication Glossary
Zapping is a term that refers to a process in which an individual in order not to see any commercials uses the television remote to change to a different channel/s.
от Лазар Шишманов | фев. 7, 2022 | Communication Glossary
A variable is any aspect of the environment that the value of which could be changed by an external factor or by itself. A variable could be things like age, temperature, income, number of words, day of the week, etc. Variables could be: Independent variables...
от Лазар Шишманов | фев. 7, 2022 | Communication Glossary
A scheduling technique where two programmes that are relatively new or have lower ratings are telecast with a highly popular programme between them. This is done in order to increase the audience for the relatively less popular programmes.
от Лазар Шишманов | фев. 7, 2022 | Communication Glossary
A survey refers to a research methodology, used to gather and analyze data from large samples via the use of detailed interviews or questionnaires.
от Лазар Шишманов | фев. 7, 2022 | Communication Glossary
Stacking is a type of scheduling technique where similar programs are being broadcasted as a group one after the other. The goal is to ensure that the audiences will continue watching the same channel.
от Лазар Шишманов | фев. 7, 2022 | Communication Glossary
A spot schedule is a set of advertising messages that are being broadcasted during only one or two periods each day.
