Bitly is a comprehensive Connections Platform used by millions of users to build, manage, and track digital connections with their audience through short links, QR Codes, and mobile-friendly landing pages. It provides a unified system for transforming long URLs into concise, trackable links, making every point of content connection more powerful.
The platform’s core product is the URL Shortener, which offers features for shortening links at scale, creating Branded Links using custom domains, and using advanced analytics to track performance. Bitly also includes a robust QR Code Generator for creating fully customizable, dynamic QR Codes that bridge the gap between offline and online campaigns. To further engage audiences, the Pages feature allows for the creation of engaging, mobile-optimized, no-code landing pages, commonly used as a Link-in-bio solution for social media. All links, QR Codes, and pages are managed within the platform’s central Analytics dashboard, providing real-time data on clicks and scans. Bitly integrates with over 800 apps, including HubSpot and Canva, and adheres to high-security standards, including SOC 2 Type II and GDPR compliance.
