Crazy Egg is a website optimization and analytics tool that provides visual and behavior-based insights to help businesses understand how visitors interact with their websites, allowing them to improve conversion rates and user experience. It serves over 436,000 websites and combines traditional analytics with advanced visualization techniques.
Crazy Egg’s main features are categorized into behavior tracking, analytics, and experimentation:
The Behavior tools offer visual understanding of user actions. This includes Heatmaps (such as Heatmaps, Scrollmaps, and Confetti Maps) that graphically show where visitors click, scroll, and focus their attention on a page. Session Recordings allow users to watch actual anonymous visitor sessions to see what motivates engagement or causes friction. Additionally, on-site Surveys can be deployed to get fast, targeted feedback from visitors about what they are looking for.
The Analytics features provide essential performance metrics. This covers traditional Web Analytics with real-time traffic reporting, presented in a simple dashboard that often includes AI-automated analysis. It also includes Conversion Analytics to track key funnels and Errors Tracking to monitor technical issues affecting user experience.
The Experimentation section provides tools for testing and action. The A/B Testing feature allows users to launch experiments to learn how to drive more conversions, and Popup CTAs (Call-to-Action) enable the quick deployment of popups, sticky bars, or buttons to test new messaging directly on existing pages.
