HubSpot’s Make My Persona is a free, AI-powered tool designed to instantly transform existing customer data into professional, detailed buyer persona templates for marketing, sales, and product teams. The tool guides users through a systematic process by prompting them with research-backed questions to gather essential information, focusing on demographics, behavioral patterns, goals, challenges, and pain points specific to the target audience. It eliminates the need for expensive consultants or complex manual design by automating the assembly and formatting of raw data into polished, visually appealing customer profiles, ensuring consistency and completeness in data capture.
This persona generator is beneficial across all industries—from B2B companies mapping complex buying committees to small businesses and digital marketing professionals creating targeted campaigns. It provides unlimited creation of comprehensive profiles that detail everything from a persona’s background and job title to their biggest professional challenges and preferred communication channels. By transforming abstract customer data into actionable, shareable visual documents, the Make My Persona tool enables teams to create highly personalized messaging, develop more relevant content, and align their marketing and sales strategies to better resonate with their ideal customers throughout the buyer’s journey.
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