Qualtrics is a leading platform for Experience Management (XM), which involves understanding and optimizing all the experiences a business delivers to customers and employees. The platform uses specialized AI to uncover insights from large amounts of data, prioritize actions that drive results, and empower organizations to improve outcomes.
Qualtrics offers three powerful suites designed to optimize experiences across the business: XM for Customer Experience, which provides software to drive better experiences across every digital and physical touchpoint by understanding customer feedback and acting on pain points; XM for Employee Experience, which is software designed to engage teams, improve manager effectiveness, and enable data-driven people decisions; and XM for Strategy & Research, which is used to design products people love, increase market share, and accelerate growth through advanced market research capabilities. The platform is amplified by Qualtrics AI, which provides features like Qualtrics Assist to chat with and uncover opportunities, and automated solutions to generate replies and suggest actions in real-time. By integrating these suites, Qualtrics allows organizations to collect, analyze, and act on experience data across their entire ecosystem.
