Semrush is the leading AI-Powered Marketing Platform that provides comprehensive data-driven toolkits for digital marketing professionals to grow their business across all online channels. Trusted by global brands, Semrush consolidates data analysis and strategy execution into a single, unified platform.
The platform is organized into multiple powerful toolkits. For core visibility, the SEO Toolkit helps users find billions of keywords with AI insights, analyze backlinks, run technical audits, and track search rankings. The Traffic & Market Toolkit allows for competitive benchmarking, analysis of website traffic, and gathering of actionable audience data.
Semrush has strongly integrated AI across its suite. The Content Toolkit uses AI to create SEO-ready content, generate high-ranking ideas, and optimize content in real time. A dedicated AI SEO toolkit analyzes how Large Language Models (LLMs) feature a brand, tracks competitors’ AI visibility, and offers tips to improve strategy.
Beyond SEO and Content, Semrush covers other vital channels. The Advertising Toolkit supports launching and optimizing PPC campaigns for Google and Meta ads while uncovering competitors’ ad strategies. The Social Toolkit uses AI to create and schedule posts, monitor brand mentions, and find relevant influencers. Finally, the Local Marketing Hub helps businesses outperform nearby competition by optimizing Google Business Profiles, managing directories, and using AI to respond to customer reviews.
