Social Prova is a software tool designed to improve conversions and increase growth by harnessing the psychological power of social proof and engagement through on-site notifications. The platform allows website owners to display various forms of real-time activity and validation to visitors, creating a sense of urgency, trust, and the fear of missing out (FOMO).
The primary function of Social Prova is to create engaging notifications—small, non-intrusive popups—that appear on the website. These notifications typically showcase recent customer actions, such as a recent purchase, a new signup, or a positive review. By showing real-time evidence that others are actively engaging with the business, Social Prova helps potential customers feel more confident and validated in their own decision to convert.
The tool aims to serve as a simple but powerful way for businesses to build instant credibility. By adding these social proof notifications, a business leverages the “wisdom of the crowd” principle, which suggests people are more likely to take an action if they see that others are already doing it. This mechanism is crucial for lowering perceived risk and pushing hesitant visitors toward making a purchase or completing a desired action.
