Webflow is an AI-native visual website experience platform that enables designers, developers, and marketers to build, launch, and optimize dynamic websites without writing traditional code. It provides the creative freedom of design software with the power of a Content Management System (CMS) and enterprise-grade hosting.
Webflow’s main features revolve around its powerful visual editor and integrated ecosystem. The platform allows users to Build Web Experiences in a Visual Canvas with pixel-perfect precision, leveraging the power of HTML, CSS, and JavaScript visually, and creating rich interactions and animations. The Visual, Composable CMS lets users create, edit, and manage content that drives results, with capabilities to generate content in bulk. A major focus is on Optimization and AI, including native analytics, built-in tools for SEO and AEO (AI Engine Optimization), and AI-powered personalization and localization to scale sites globally. For teams, Webflow offers features like real-time collaboration, shared libraries for design systems, and robust governance tools like version control and publishing workflows. All sites are backed by zero-maintenance hosting with a global CDN and 24/7 managed security, ensuring high performance and reliability.
