Mass communication is the process of delivering messages to large, diverse audiences through various channels and media. It involves broadcasting information, ideas, or entertainment to the public on a wide scale, often reaching millions of people simultaneously.
This communication uses strategic planning to select the most effective and appealing media, such as television, radio, newspapers, the internet, and social media, to capture audience attention and maximize reach. The goal is to influence public opinion, inform, entertain, or persuade, often shaping cultural, social, or political landscapes.
Because it targets broad audiences, mass communication requires clear, impactful messaging that resonates across different demographics while balancing clarity and appeal to maintain engagement.