Conversion Rate Optimization (CRO) Impact Calculator

This tool helps you visualize the potential financial benefits of improving your website’s conversion rate. By inputting your current performance metrics and a target increase, you can quickly see the projected rise in conversions and revenue.

How to Use the Conversion Rate Optimization (CRO) Impact Calculator

1. Current Monthly Website Visitors: Enter the average number of visitors your website receives each month.
2. Current Overall Conversion Rate (%): Input your website’s current conversion rate as a percentage.
3. Average Value per Conversion ($): Enter the average monetary value of a single conversion (e.g., a sale or a lead).
4. Target Increase in Conversion Rate (%): Specify the percentage increase you aim to achieve through CRO efforts.
5. Calculate: Click the “Calculate CRO Impact” button.
6. View Results: The tool provides three key outputs:
   1. Estimated Increase in Conversions per Month: The projected number of additional conversions you can expect monthly.
   2. Estimated Additional Revenue per Month: The additional revenue generated each month from the increase in conversions.
   3. Estimated Additional Revenue per Year: The total projected additional revenue over a 12-month period.