Google Ads / PPC Budget Recommender

This tool helps you determine a recommended budget for your Google Ads or PPC campaign based on your industry, business goals, and financial targets. By combining average industry costs with your conversion data, it provides a strategic starting point for your ad spend.

How to Use the Google Ads / PPC Budget Recommender

1. Define Your Campaign:
   1. Industry: Select your industry from the dropdown menu to automatically load the average Cost Per Click (CPC).
   2. Target Monthly Leads/Sales: Enter the number of conversions (leads or sales) you want to achieve each month.
      Average Conversion Rate from Ads (%): The percentage of ad clicks that you expect to convert into a lead or sale.
2. Add Your Financial Goals:
   1. Average Value per Lead/Sale ($): The average revenue or profit generated by a single conversion.
   2. Desired Profit Margin (%): The profit margin you want to maintain after all costs, including ad spend.
3. Calculate: Click the “Calculate Budget” button.
4. View Results: The tool provides three key outputs:
   1. Estimated Conversions: The number of conversions needed to meet your target.
   2. Estimated Clicks: The number of clicks required to achieve your conversion goals, based on your conversion rate.
   3. Recommended Monthly Ad Spend: The suggested budget you should allocate to your campaign to meet your targets while maintaining your desired profit margin.