Social Media Advertising ROI Estimator

This tool helps you project the potential return on investment (ROI) of a social media advertising campaign. By combining your campaign budget with platform-specific average costs and your business’s conversion metrics, you can get a data-driven estimate of your potential reach, conversions, and return.

How to Use the Social Media Advertising ROI Estimator

1. Define Your Campaign:
   1. Target Audience Size: Enter the size of the audience you are targeting on your chosen platform.
   2. Platform/Industry: Select a platform and industry from the provided list to automatically load average costs (e.g., Facebook, Instagram, LinkedIn, etc.).
   3. Cost Model: Choose whether you want to calculate based on CPC (Cost Per Click) or CPM (Cost Per Mille/Thousand Impressions).
   4. Desired Monthly Budget ($): Input the total amount you plan to spend on the campaign per month.
2. Add Your Business Metrics:
   1. Estimated Conversion Rate from Social Ads (%): The percentage of clicks or impressions you expect to turn into a conversion (e.g., a lead, a sale).
   2. Average Value per Lead/Sale ($): The average monetary value of a single conversion for your business.
3. Calculate: Click the “Calculate Social ROI” button to generate your projections.
4. View Results: The tool provides a set of estimated outputs to guide your strategy:
   1. Estimated Reach: The approximate number of people you can expect to reach with your budget.
   2. Estimated Clicks: The projected number of clicks your ads will receive.
   3. Estimated Conversions: The number of leads or sales you can expect from the campaign.
   4. Estimated Monthly ROAS: The calculated Return on Ad Spend for your monthly budget.
   5. Estimated Annual ROAS: The projected ROAS over a full year, assuming a consistent monthly budget.