An algorithm is a precisely defined, fixed series of steps or rules that, when followed sequentially, lead to the solution of a specific problem or the accomplishment of a given task. In the field of computer science, algorithms serve as the logical basis for the functioning of software and data processing systems.
In the context of search engines and social media, a ranking algorithm is a complex system that filters, evaluates, and prioritizes vast amounts of content. For search engines, it determines the order in which results are displayed (SERPs), based on hundreds of factors of relevance and authority. For social media, the algorithm personalizes the flow of content (News Feed) for each user by predicting which content is most likely to generate engagement (Engagement).
From an expert perspective, understanding the basic principles of the algorithm (such as E-E-A-T for Google or the emotional response factor in social media) is the foundation of any digital strategy. Knowing the logic of the algorithm allows marketers to create content that is in line with the quality and visibility criteria of the respective platform.