Baby Boomers are a demographic group of approximately 78 million people born during the post-World War II baby boom period that lasted until approximately 1964. This generation represents a powerful economic and demographic segment that has undergone significant social and cultural changes, and often has significant purchasing power.
Marketers pay special attention to this group because they control a significant share of total wealth and are in a life stage focused on health, travel, and leisure. Communications strategies targeting baby boomers should emphasize quality, trust, and lasting value, using both traditional and digital media channels.
