Business promotions are sales promotion tools that are aimed at industrial customers, distributors, wholesalers, and sales representatives, rather than the end user. They are used to achieve specific goals in the B2B distribution channel.
The main objectives of business promotions include generating business leads (through trade shows), encouraging larger or earlier purchases by distributors (through volume discounts), rewarding loyal customers (through gifts or loyalty programs), and motivating sales professionals (through contests and incentives). These promotions are critical to the Push Strategy by ensuring the cooperation and commitment of channel partners.
