Business-to-consumer (B2C) online marketing is the sale of goods and services directly to end users via the internet and digital channels. This model includes both e-commerce and the use of websites, social media, email and mobile applications to inform, engage and encourage individual consumers to make a purchase.
B2C online marketing is characterized by a shorter sales cycle and is often driven by emotions and personal needs. The focus is on brand building, user experience (UX) and the use of personalized campaigns for rapid conversion. This type of marketing provides companies with immediate feedback and the opportunity for global reach in the consumer market.
