Catalog marketing is a form of direct marketing in which a company sells its products through the distribution of printed, video, or electronic catalogs. Catalogs can be mailed to selected target customers, provided in stores, or presented online through websites or apps.
Despite the rise of digital commerce, printed catalogs continue to play an important role, as they create longer-lasting engagement and can serve as a tool for inspiration and planning purchases. Online catalogs provide greater flexibility in updating prices and availability, as well as the ability to shop interactively and easily navigate to an order.
