Commercial online databases are computerized, structured collections of information that store vast amounts of data, from articles, scientific reports, and market research to company financials, consumer behavior data, and news. Access to these databases is by subscription or fee.
These databases are a vital external source for marketing research, business analysis, and strategic planning. They allow companies to quickly retrieve up-to-date, verified information about their industry, competition, and macro environment, reducing the time and cost of primary data collection.
