Commotainment is a term that refers to the TV format and is a blend between “communication” and “entertainment.” The term stands for a type of communication strategy that uses entertaining content to engage and inform audiences effectively. It combines humor or storytelling with the delivery of the message so that it makes the communication more appealing and memorable.
At least that’s the goal.
For example, a home shopping TV channel could demonstrate the benefits of various products. A call to action could be set in numerous places in the script in order to urge viewers to call and place an order.
