Consumer promotions are sales promotion tools that are aimed directly at the end consumer. They are used to encourage customers to take short-term actions, such as an immediate purchase or product trial, or to strengthen long-term relationships with the brand.
The main tools include coupons, price discounts, samples, prizes, contests, and loyalty programs. The tactical goal of these promotions is to create an immediate surge in sales or to encourage switching from a competing brand. Strategically, they help position the product and build long-term loyalty.
