Consumerism is an organized movement of citizens and government institutions whose primary goal is to expand the rights and powers of buyers (consumers) over sellers (businesses). The movement seeks to ensure that companies act responsibly and ethically by providing quality and safe products.
Historically, consumerism has led to the adoption of significant legislation protecting consumers in terms of product safety, the truthfulness of advertising, and the protection of personal data. From a marketing perspective, companies must adopt an ethical and socially responsible philosophy to avoid negative public reactions and build long-term trust with the market.
