Consumer-to-consumer (C2C) online marketing involves the online exchange, sale, or exchange of goods and information directly between end users, without the formal involvement of a business as a seller. This activity is carried out through specialized platforms, such as online auctions, classifieds, forums, or social networks.
The C2C model is based on facilitating communication and transactions between individual users by providing a technical infrastructure and a trusting environment. It is characterized by a high degree of participation and community, and often includes the sale of second-hand goods or niche collectibles.
