Home » Glossary » Digital Marketing » CPA (Cost Per Acquisition)

CPA (Cost Per Acquisition)

CPA stands for Cost Per Acquisition. This metric refers to the total price paid when any marketing activity successfully results in a conversion. It is calculated by taking the total cost spent on the marketing activity and dividing it by the total number of conversions achieved.

Let's discuss your goals!

Schedule a free consultation call. We'll talk about your specific needs and create a plan that fits you perfectly.