Customer Relationship Management (CRM) is a complex process and technology system for managing detailed information about individual customers and carefully managing all points of contact with them. The main goal of CRM is to maximize customer loyalty and lifetime value.
CRM systems collect, process and analyze data from all channels (website, email, phone, social media) to give the company a uniform and complete view of each customer. This integrated approach allows for personalization of service, improvement of sales and anticipation of customer needs.
