Customer Value Marketing is a principle of enlightened marketing that posits that a company should invest the majority of its resources in marketing investments that are aimed at creating real, long-term value for customers. This principle is deeply ethical and strategic in nature.
It requires a focus on product quality, service, and reasonable pricing, rather than short-term, aggressive sales or advertising gimmicks. By consistently delivering superior value, a company earns loyalty and trust, which ultimately leads to higher customer equity.
