In the context of web analytics and network statistics systems (such as Google Analytics), a Dashboard is a centralized screen or set of summaries. This screen is usually displayed as the home page or main interface when logging into the analytics system.
The main purpose of a dashboard is to provide the user with quick and easy access to the most important data and key performance indicators (KPIs) of a website. It is designed to provide all the necessary information on a single screen, allowing for a quick daily overview of traffic status, user behavior, conversions, and other important metrics.
In this way, a Dashboard serves as a visual overview and tool for immediate diagnosis of the site’s performance, saving time that would otherwise be lost in navigating through multiple separate reports.