Demographic segmentation is the division of a market into groups based on variables related to the human population. These variables include age, gender, number of family members, family life cycle, income, occupation, education, religion, race, generation, and nationality.
Demographic variables are the most popular basis for segmentation because they are relatively easy to measure and are often closely related to the needs, wants, and frequency of use of a product. By precisely targeting demographic segments, companies can tailor their products and communications more effectively.
