Differentiated (segmented) marketing is a market coverage strategy in which a company decides to target several market segments and develops separate, unique offers for each of them. This approach involves designing specific products, prices, distribution channels, and promotional messages for each selected segment.
This type of marketing usually generates more overall sales than undifferentiated marketing because the company better meets the specific needs of different groups. However, the costs of developing, producing, and marketing multiple different products and programs are significantly higher and require more complex resource management.
