Digital Marketing

Attribution is the process of defining which specific marketing channel or customer touchpoint should receive credit for a conversion, such as a sale or a generated lead. In digital marketing, this...

AI-powered search is an overarching term used to describe any form of search result display or ranking mechanism that is driven by Artificial Intelligence. This includes newer interfaces like Google...

Ad relevance is a metric, predominantly used in paid search, that measures the degree of connection between a marketer's targeted keywords and the content presented in the associated ads. High ad...

Ad Manager is a proprietary tool provided by platforms like Facebook (now Meta) that is used by marketers to effectively create, publish, manage, and monitor the performance of advertisements...

B2C is an acronym for Business-to-Consumer. It refers to commercial activities conducted by companies that primarily sell goods or services directly to individual consumers or the general public.

B2B is an acronym for Business-to-Business. It describes commercial operations between companies that trade exclusively with one another, rather than selling goods or services directly to the...

A backlink is an external hyperlink that originates from one website and points back to your website. A common example is an online publication referencing and linking to your site from within an...

A banner ad is a type of graphical or text-based advertisement displayed on a web page, typically delivered through an ad network or display platform. Banner ads can be static or animated and...

A bid strategy is a specific bidding scheme implemented within platforms like Google Ads, engineered to more effectively achieve a marketer's campaign goals. Strategies can be tailored toward...