In the digital sphere, a ‘directory’ is essentially an online list or catalog that furnishes basic information about a company or website. Having a business listed in a directory can offer advantages for local SEO efforts. Among the most well-known online directories are Google Business Profile and Yelp.
A company listing within an online directory will typically feature fundamental details such as contact information or customer reviews. For businesses with physical locations (brick-and-mortar), a street address is also likely to be included.
The presence of a physical address in a directory can contribute to the improvement of a site’s local SEO because many search engines integrate geographic proximity as a ranking element. Consequently, securing a listing in an appropriate online directory can be a component of a comprehensive SEO plan.
In addition to Google Business Profile and Yelp, many companies aim to be listed on platforms such as Facebook (company pages) and Bing Places. However, a site should only be listed on relevant directories. Listing on inappropriate directories could potentially have the reverse effect and damage SEO performance.