E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These four pillars serve as Google’s critical quality criteria used to assess the credibility and relevance of web pages and websites. It is important to note that E-E-A-T is not a direct ranking factor within Google’s search algorithm. Rather, it is a core component of Google’s Search Quality Rater Guidelines, which human quality raters use to evaluate content and inform the development of the algorithm.