‘Engagement metrics’ refer to any quantifiable measure of user activity on a given website. This can include clicks, page views, comments submitted, and more. This information is typically gathered using specialized data tracking and analytics software.
Certain engagement metrics possess greater relevance than others when considered for SEO performance. Here are some of the most critical:
Dwell time: Indicates the duration a user spends analyzing a page found in the SERPs before returning to the search results.
Click-Through-Rate (CTR): Represents the ratio of users who click on an advertisement, link, or page relative to the total number of times that link is displayed (impressions).
Bounce Rate: The proportion of total visitors who immediately leave a website after viewing only a single page.
Return Visits: The frequency with which users navigate back to a site after having visited it at least once before.