The style of advertising execution is the approach, tone, words and format used in the creation and presentation of an advertising message to the target audience. It is the way in which a great creative idea is transformed into a real, noticeable advertisement.
Different styles of execution include a moment in life, a way of life, a fantasy, a mood or image, a musical performance, a symbol of personality, technical expertise, scientific evidence or testimony. The choice of style depends on the objectives of the advertising campaign, the type of media and the characteristics of the target audience.
