Exporting is the simplest and least risky method of entering a foreign market, in which a company sells goods produced in its home country to customers abroad. The goods are often exported with little or no modification.
Exporting can be indirect (through independent international intermediaries) or direct (through its own export departments or branches). The main advantage is that the company does not have to make large capital expenditures abroad, but it may be burdened by transportation costs and customs duties.
