Fashion is a style of clothing, behavior, or design in a given field that is currently accepted or popular among a large segment of society. Fashion has a longer life cycle than fads and follows a predictable, albeit cyclical, pattern of development (introduction, peak, moderate decline).
Marketers in industries heavily dependent on fashion (such as apparel, accessories, interiors) must closely monitor the fashion cycle and anticipate upcoming trends in order to synchronize their production and collections with consumer interest, keeping the brand relevant and desirable.
