Follow-up is the final, but critical, step in the sales process that occurs after the sale is closed. It involves a follow-up visit or contact with the customer by the salesperson.
The goal of follow-up is to ensure the customer is completely satisfied with the purchase, resolve any issues, and cultivate a lasting relationship that leads to further business (repeat purchases or referrals). This is a key moment in turning the buyer into a loyal customer and building Customer Lifetime Value.
