A FAQ page will save you and your customers effort. You should keep in mind that people often prefer to miss out on pleasure rather than pain. That is, we are more likely to leave a site, not use a service, than look stupid by asking a question that may seem stupid to the other party.
It is this pain that you save your users when you create a FAQ page. You save time (yours or your employees’), and your customers can get the answers they are looking for without feeling stupid in front of anyone else.
A FAQ page needs the following:
Targeted information
Don’t just fill the page with any information. It should be focused on the customer and your product. Think about what the user would like to know about you, your business, and your product. If this seems like too complicated a question because you know the product too well and it and the terms of use are too clear to you, ask a friend or hire a group of people to look at your business from the outside. Have them write down all the questions they have and filter out the best ones.
Contact Information
Although the purpose of this page is to eliminate the need for contact, the ability to contact you will show your site users that you are open to communication. On the other hand, it is entirely possible that you have written something that they do not understand or that you have missed a scenario in which they find themselves and therefore cannot find an answer.
Related: Contact Page
Content (optional)
If you have a lot of questions and answers, it’s a good idea to organize them into topics. Therefore, it’s a good idea to provide your customers with navigation options within those topics so they can more easily find the answer they need.
Search Engine
Regardless of whether you have content or not, if you have a lot of questions and answers on this page, add a search engine so people can search with words and have the results guide them, rather than searching with their eyes, which only the most motivated of us do.
