Google’s Medic Update was a significant and broad adjustment to the core algorithm. Its objective was to raise the standards of expertise, authority, and trustworthiness (E-A-T) for high-ranking websites that provide medical advice, news, and complex scientific information.
When Google’s Medic update was deployed in 2018, it affected a wide array of websites offering advice related to life and well-being. Although Google described it as a global update, its most noticeable effects were concentrated on sites within the medical, financial, news, and scientific sectors.
The goal of this update was to reward sites that demonstrated superior levels of expertise, authority, and trustworthiness. Websites that experienced negative consequences following this update may have included medical advice pages that lacked genuine medical expertise.
Overall, websites that published news, scientific articles, or other specialized expert content frequently observed changes in their rankings. To recover from the impact of this update, some websites were compelled to place renewed focus on producing quality content that was rigorously accurate, trustworthy, and authoritative.