On-Site/On-Page SEO is a set of measures and technical adjustments that are applied directly to a website and its content in order to improve its ranking and visibility in search engines. This area focuses on the controllable elements of a web page.

Conceptually, on-page optimization is the process of perfectly aligning the code, content, and user experience with the requirements of algorithms. The main elements include: optimization of HTML elements (title tag , meta description, heading tags </p> <h1> to </p> <h6>), quality and relevance of text content, internal linking, image optimization, and improving loading speed and mobile usability.</p> <p>Successful on-page optimization ensures that a search engine can easily scan, index, and thematically understand what each page is about. 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