On-Site/On-Page SEO is a set of measures and technical adjustments that are applied directly to a website and its content in order to improve its ranking and visibility in search engines. This area focuses on the controllable elements of a web page.
Conceptually, on-page optimization is the process of perfectly aligning the code, content, and user experience with the requirements of algorithms. The main elements include: optimization of HTML elements (title tag
, meta description, heading tags </p>
<h1> to </p>
<h6>), quality and relevance of text content, internal linking, image optimization, and improving loading speed and mobile usability.</p>
<p>Successful on-page optimization ensures that a search engine can easily scan, index, and thematically understand what each page is about. It is the foundation on which any more complex SEO strategy is built.</p>
</div>
<div class="et_post_meta_wrapper">
</div>
</article>
</div>
<div id="sidebar">
<div id="search-2" class="et_pb_widget widget_search"><form role="search" method="get" id="searchform" class="searchform" action="https://lazarshishmanov.com/en/">
<div>
<label class="screen-reader-text" for="s">Search for:</label>
<input type="text" value="" name="s" id="s" />
<input type="submit" id="searchsubmit" value="Search" />
</div>
</form></div> </div>
</div>
</div>
</div>
<footer class="et-l et-l--footer">
<div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0_tb_footer et_section_regular" >
<div class="et_pb_row et_pb_row_0_tb_footer">
<div class="et_pb_column et_pb_column_4_4 et_pb_column_0_tb_footer et_pb_css_mix_blend_mode_passthrough et-last-child">
<div class="et_pb_module et_pb_code et_pb_code_0_tb_footer et_pb_text_align_center">
<div class="et_pb_code_inner"><a href="/za-men/" class="ftrLnks">За мен</a>
<a href="/nauchna-deynost/" class="ftrLnks">Научна дейност</a>
<a href="/web-dizayn/" class="ftrLnks">Уеб дизайн</a>
<a href="/kopirayting/" class="ftrLnks">Копирайтинг</a>
<a href="/memos/" class="ftrLnks">Блог</a>
<a href="/transliteraciya-url/" class="ftrLnks">Транслитерация на URL</a>
<a href="/ueb-dizayn/" class="ftrLnks">Дизайн съвети</a>
<a href="/kontakti/" class="ftrLnks">Контакти</a></div>
</div><div class="et_pb_module et_pb_toggle et_pb_toggle_0_tb_footer et_pb_toggle_item et_pb_toggle_close">
<h5 class="et_pb_toggle_title">Меню</h5>
<div class="et_pb_toggle_content clearfix"><a href="/za-men/" class="ftrLnks">За мен</a><br />
<a href="/nauchna-deynost/" class="ftrLnks">Научна дейност</a><br />
<a href="/web-dizayn/" class="ftrLnks">Уеб дизайн</a><br />
<a href="/kopirayting/" class="ftrLnks">Копирайтинг</a><br />
<a href="/memos/" class="ftrLnks">Блог</a><br />
<a href="/transliteraciya-url/" class="ftrLnks">Транслитерация на URL</a><br />
<a href="/ueb-dizayn/" class="ftrLnks">Дизайн съвети</a><br />
<a href="/kontakti/" class="ftrLnks">Контакти</a></div>
</div><ul class="et_pb_module et_pb_social_media_follow et_pb_social_media_follow_0_tb_footer clearfix et_pb_text_align_center et_pb_bg_layout_light">
<li
class='et_pb_with_border et_pb_social_media_follow_network_0_tb_footer et_pb_section_video_on_hover et_pb_social_icon et_pb_social_network_link et-social-linkedin'><a
href='https://www.linkedin.com/in/lazar-shishmanov/'
class='icon et_pb_with_border'
title='Follow on LinkedIn'
target="_blank"><span
class='et_pb_social_media_follow_network_name'
aria-hidden='true'
>Follow</span></a></li><li
class='et_pb_with_border et_pb_social_media_follow_network_1_tb_footer et_pb_section_video_on_hover et_pb_social_icon et_pb_social_network_link et-social-instagram'><a
href='https://www.instagram.com/lazaruss.s/'
class='icon et_pb_with_border'
title='Follow on Instagram'
target="_blank"><span
class='et_pb_social_media_follow_network_name'
aria-hidden='true'
>Follow</span></a></li><li
class='et_pb_with_border et_pb_social_media_follow_network_2_tb_footer et_pb_section_video_on_hover et_pb_social_icon et_pb_social_network_link et-social-whatsapp et-pb-social-fa-icon'><a
href='https://wa.me/+359887466191'
class='icon et_pb_with_border'
title='Follow on WhatsApp'
target="_blank"><span
class='et_pb_social_media_follow_network_name'
aria-hidden='true'
>Follow</span></a></li>
</ul><div class="et_pb_module et_pb_text et_pb_text_0_tb_footer rigthsRsv et_pb_text_align_center et_pb_bg_layout_light">
<div class="et_pb_text_inner"><p><a href="/en/">English</a></p></div>
</div><div class="et_pb_module et_pb_text et_pb_text_1_tb_footer rigthsRsv et_pb_text_align_center et_pb_bg_layout_light">
<div class="et_pb_text_inner">©2025 Всички права запазени.</div>
</div>
</div>
</div>
</div> </div>
</footer>
</div>
</div>
</div>
<script type="speculationrules">
{"prefetch":[{"source":"document","where":{"and":[{"href_matches":"\/*"},{"not":{"href_matches":["\/wp-*.php","\/wp-admin\/*","\/wp-content\/uploads\/*","\/wp-content\/*","\/wp-content\/plugins\/*","\/wp-content\/themes\/LazarSh\/*","\/wp-content\/themes\/Divi\/*","\/*\\?(.+)"]}},{"not":{"selector_matches":"a[rel~=\"nofollow\"]"}},{"not":{"selector_matches":".no-prefetch, .no-prefetch a"}}]},"eagerness":"conservative"}]}
</script>
<!-- Google Tag Manager (noscript) -->
<noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-PHMZ6ZHV" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>
<!-- End Google Tag Manager (noscript) --><script type="text/javascript" src="https://lazarshishmanov.com/wp-content/plugins/divi-essential/includes/../scripts/default-value.js?ver=4.5.5" id="dnext_default_value-js"></script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-content/plugins/divi-essential/includes/../scripts/magnific-popup.min.js?ver=4.5.5" id="dnext_magnific_popup-js"></script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-content/plugins/divi-essential/includes/../scripts/imagesloaded.min.js?ver=4.5.5" id="dnext_imagesloaded-js"></script>
<script type="text/javascript" id="divi-custom-script-js-extra">
/* <![CDATA[ */
var DIVI = {"item_count":"%d Item","items_count":"%d Items"};
var et_builder_utils_params = {"condition":{"diviTheme":true,"extraTheme":false},"scrollLocations":["app","top"],"builderScrollLocations":{"desktop":"app","tablet":"app","phone":"app"},"onloadScrollLocation":"app","builderType":"fe"};
var et_frontend_scripts = {"builderCssContainerPrefix":"#et-boc","builderCssLayoutPrefix":"#et-boc .et-l"};
var et_pb_custom = {"ajaxurl":"https:\/\/lazarshishmanov.com\/wp-admin\/admin-ajax.php","images_uri":"https:\/\/lazarshishmanov.com\/wp-content\/themes\/Divi\/images","builder_images_uri":"https:\/\/lazarshishmanov.com\/wp-content\/themes\/Divi\/includes\/builder\/images","et_frontend_nonce":"f6f43669b1","subscription_failed":"Please, check the fields below to make sure you entered the correct information.","et_ab_log_nonce":"3442922ae1","fill_message":"Please, fill in the following fields:","contact_error_message":"Please, fix the following errors:","invalid":"Invalid email","captcha":"Captcha","prev":"Prev","previous":"Previous","next":"Next","wrong_captcha":"You entered the wrong number in captcha.","wrong_checkbox":"Checkbox","ignore_waypoints":"no","is_divi_theme_used":"1","widget_search_selector":".widget_search","ab_tests":[],"is_ab_testing_active":"","page_id":"12521","unique_test_id":"","ab_bounce_rate":"5","is_cache_plugin_active":"yes","is_shortcode_tracking":"","tinymce_uri":"https:\/\/lazarshishmanov.com\/wp-content\/themes\/Divi\/includes\/builder\/frontend-builder\/assets\/vendors","accent_color":"#2ea3f2","waypoints_options":[]};
var et_pb_box_shadow_elements = [];
/* ]]> */
</script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-content/themes/Divi/js/scripts.min.js?ver=4.27.4" id="divi-custom-script-js"></script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-content/themes/Divi/js/smoothscroll.js?ver=4.27.4" id="smoothscroll-js"></script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-content/themes/Divi/core/admin/js/es6-promise.auto.min.js?ver=4.27.4" id="es6-promise-js"></script>
<script type="text/javascript" src="https://www.google.com/recaptcha/api.js?render=6LfVbw4cAAAAAHGNi5eFYXyh8xJHD0IfeHDBTQTH&ver=4.27.4" id="et-recaptcha-v3-js"></script>
<script type="text/javascript" id="et-core-api-spam-recaptcha-js-extra">
/* <![CDATA[ */
var et_core_api_spam_recaptcha = {"site_key":"6LfVbw4cAAAAAHGNi5eFYXyh8xJHD0IfeHDBTQTH","page_action":{"action":"internal_optimization"}};
/* ]]> */
</script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-content/themes/Divi/core/admin/js/recaptcha.js?ver=4.27.4" id="et-core-api-spam-recaptcha-js"></script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-content/themes/Divi/includes/builder/feature/dynamic-assets/assets/js/jquery.fitvids.js?ver=4.27.4" id="fitvids-js"></script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-includes/js/comment-reply.min.js?ver=6.8.3" id="comment-reply-js" async="async" data-wp-strategy="async"></script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-content/themes/Divi/includes/builder/feature/dynamic-assets/assets/js/jquery.mobile.js?ver=4.27.4" id="jquery-mobile-js"></script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-content/themes/Divi/includes/builder/feature/dynamic-assets/assets/js/magnific-popup.js?ver=4.27.4" id="magnific-popup-js"></script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-content/themes/Divi/includes/builder/feature/dynamic-assets/assets/js/easypiechart.js?ver=4.27.4" id="easypiechart-js"></script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-content/themes/Divi/includes/builder/feature/dynamic-assets/assets/js/salvattore.js?ver=4.27.4" id="salvattore-js"></script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-content/plugins/divi-essential/scripts/frontend-bundle.min.js?ver=4.5.5" id="divi-essential-frontend-bundle-js"></script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-content/themes/Divi/core/admin/js/common.js?ver=4.27.4" id="et-core-common-js"></script>
<script type="text/javascript" id="et-builder-modules-script-motion-js-extra">
/* <![CDATA[ */
var et_pb_motion_elements = {"desktop":[],"tablet":[],"phone":[]};
/* ]]> */
</script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-content/themes/Divi/includes/builder/feature/dynamic-assets/assets/js/motion-effects.js?ver=4.27.4" id="et-builder-modules-script-motion-js"></script>
<script type="text/javascript" id="et-builder-modules-script-sticky-js-extra">
/* <![CDATA[ */
var et_pb_sticky_elements = [];
/* ]]> */
</script>
<script type="text/javascript" src="https://lazarshishmanov.com/wp-content/themes/Divi/includes/builder/feature/dynamic-assets/assets/js/sticky-elements.js?ver=4.27.4" id="et-builder-modules-script-sticky-js"></script>
<style id="et-builder-module-design-tb-489-12521-cached-inline-styles">.et_pb_section_0_tb_footer.et_pb_section{padding-bottom:3px}.et_pb_row_0_tb_footer,body #page-container .et-db #et-boc .et-l .et_pb_row_0_tb_footer.et_pb_row,body.et_pb_pagebuilder_layout.single #page-container #et-boc .et-l .et_pb_row_0_tb_footer.et_pb_row,body.et_pb_pagebuilder_layout.single.et_full_width_page #page-container #et-boc .et-l .et_pb_row_0_tb_footer.et_pb_row{max-width:1200px}.et_pb_toggle_0_tb_footer.et_pb_toggle{background-color:rgba(54,113,205,0.22)}.et_pb_module.et_pb_toggle_0_tb_footer.et_pb_toggle{border-radius:15px 15px 15px 15px;overflow:hidden;border-width:0px}.et_pb_toggle_0_tb_footer.et_pb_toggle_open .et_pb_toggle_title:before{color:#3671cd;font-family:ETmodules!important;font-weight:400!important;content:"\3a"!important}.et_pb_toggle_0_tb_footer.et_pb_toggle_close .et_pb_toggle_title:before{color:#3671cd;font-family:ETmodules!important;font-weight:400!important;content:"\3b"!important}.et_pb_social_media_follow_network_0_tb_footer a.icon,.et_pb_social_media_follow .et_pb_social_media_follow_network_0_tb_footer .icon:before,.et_pb_social_media_follow_network_1_tb_footer a.icon,.et_pb_social_media_follow .et_pb_social_media_follow_network_1_tb_footer .icon:before,.et_pb_social_media_follow_network_2_tb_footer a.icon,.et_pb_social_media_follow .et_pb_social_media_follow_network_2_tb_footer .icon:before{transition:background-color 300ms ease 0ms,background-image 300ms ease 0ms,color 300ms ease 0ms}.et_pb_social_media_follow .et_pb_social_media_follow_network_0_tb_footer.et_pb_social_icon .icon:before,.et_pb_social_media_follow .et_pb_social_media_follow_network_1_tb_footer.et_pb_social_icon .icon:before,.et_pb_social_media_follow .et_pb_social_media_follow_network_2_tb_footer.et_pb_social_icon .icon:before{color:#266de8}.et_pb_social_media_follow .et_pb_social_media_follow_network_0_tb_footer.et_pb_social_icon:hover .icon:before,.et_pb_social_media_follow .et_pb_social_media_follow_network_1_tb_footer.et_pb_social_icon:hover .icon:before,.et_pb_social_media_follow .et_pb_social_media_follow_network_2_tb_footer.et_pb_social_icon:hover .icon:before{color:#ffffff}ul.et_pb_social_media_follow_0_tb_footer a.icon{border-radius:100% 100% 100% 100%}.et_pb_text_0_tb_footer,.et_pb_text_1_tb_footer{font-size:18px}.et_pb_text_0_tb_footer h1,.et_pb_text_1_tb_footer h1{font-weight:700;font-size:50px;line-height:1.2em}.et_pb_text_0_tb_footer h2,.et_pb_text_1_tb_footer h2{font-weight:700;font-size:35px;color:#000000!important;text-align:center}.et_pb_social_media_follow_network_0_tb_footer a.icon:hover,.et_pb_social_media_follow_network_1_tb_footer a.icon:hover,.et_pb_social_media_follow_network_2_tb_footer a.icon:hover{background-image:initial!important;background-color:#266de8!important}.et_pb_social_media_follow_network_0_tb_footer.et_pb_social_icon a.icon,.et_pb_social_media_follow_network_1_tb_footer.et_pb_social_icon a.icon,.et_pb_social_media_follow_network_2_tb_footer.et_pb_social_icon a.icon{border-width:1px;border-color:#266de8}@media only screen and (min-width:981px){.et_pb_row_0_tb_footer,body #page-container .et-db #et-boc .et-l .et_pb_row_0_tb_footer.et_pb_row,body.et_pb_pagebuilder_layout.single #page-container #et-boc .et-l .et_pb_row_0_tb_footer.et_pb_row,body.et_pb_pagebuilder_layout.single.et_full_width_page #page-container #et-boc .et-l .et_pb_row_0_tb_footer.et_pb_row{width:90%}.et_pb_toggle_0_tb_footer{display:none!important}}@media only screen and (max-width:980px){.et_pb_row_0_tb_footer,body #page-container .et-db #et-boc .et-l .et_pb_row_0_tb_footer.et_pb_row,body.et_pb_pagebuilder_layout.single #page-container #et-boc .et-l .et_pb_row_0_tb_footer.et_pb_row,body.et_pb_pagebuilder_layout.single.et_full_width_page #page-container #et-boc .et-l .et_pb_row_0_tb_footer.et_pb_row{width:95%}.et_pb_text_0_tb_footer,.et_pb_text_1_tb_footer{font-size:17px}.et_pb_text_0_tb_footer h1,.et_pb_text_1_tb_footer h1{font-size:40px;line-height:1.2em}.et_pb_text_0_tb_footer h2,.et_pb_text_1_tb_footer h2{font-size:33px}}@media only screen and (min-width:768px) and (max-width:980px){.et_pb_code_0_tb_footer{display:none!important}}@media only screen and (max-width:767px){.et_pb_row_0_tb_footer,body #page-container .et-db #et-boc .et-l .et_pb_row_0_tb_footer.et_pb_row,body.et_pb_pagebuilder_layout.single #page-container #et-boc .et-l .et_pb_row_0_tb_footer.et_pb_row,body.et_pb_pagebuilder_layout.single.et_full_width_page #page-container #et-boc .et-l .et_pb_row_0_tb_footer.et_pb_row{width:98%}.et_pb_code_0_tb_footer{display:none!important}.et_pb_text_0_tb_footer,.et_pb_text_1_tb_footer{font-size:16px}.et_pb_text_0_tb_footer h1,.et_pb_text_1_tb_footer h1{font-size:30px;line-height:1.2em}.et_pb_text_0_tb_footer h2,.et_pb_text_1_tb_footer h2{font-size:25px}}</style>
<span class="et_pb_scroll_top et-pb-icon"></span>
</body>
</html>
