In the context of SEO, the keywords meta tag is an HTML element that contains a short list of the main keywords and phrases that describe the topic of the web page. In the past, this tag was one of the main signals used by search engines to determine the relevance of a page to a specific search. Webmasters often included targeted keywords to improve their positions in the results.

However, today, the role of meta keywords in SEO is almost completely devalued. Google and most major search engines ignore this tag, as it was widely used for manipulation through excessive keyword stuffing. Instead, search engines focus on the actual content of the page, its structure, user experience and external links.

However, the inclusion of meta keywords may have limited value for internal search engines, corporate CMS platforms or better categorization on large websites. However, in practical SEO, this tag is considered obsolete and is not a priority for optimization.