A ‘Knowledge Panel’ is a distinct information box that typically appears on the right-hand side of a Google search results page. It contains a concise summary of information about a person, place, object, or concept that the user has entered into the search bar. This summary is presented in a highly accessible format.
The Knowledge Panel is an automatically generated feature that shows up when a user enters a query into Google. It provides searchers with simple yet exceptionally relevant information directly at the point of search.
For instance, a Knowledge Panel might display a company’s physical location, an individual’s age, or the founding date of an enterprise. Google displays this panel whenever a user’s query aligns with information contained within its Knowledge Graph.
The Knowledge Panel can be an important factor in SEO because it offers site owners a chance to exert some control over how their business or organization is visually represented in the SERPs. Websites are more likely to be included in the Knowledge Graph and earn their own panel when they diligently optimize their site’s structured data.