Line Extension is a product development strategy that involves using an existing brand name for new shapes, colors, sizes, ingredients, or flavors, but within an existing product category.
Examples of line extensions include a new flavor of an existing beverage, a new color for a car, or a new package size. This strategy is low-risk because it leverages established brand trust, but it can lead to brand overload or cannibalization of sales of the company’s core products.
