In search engine optimization, long-tail keywords are key phrases that are composed of more than three words. These extended key phrases typically have a lower monthly search volume but are highly effective at attracting exceptionally relevant visitors.
An example of a long-tail keyword is “best chocolate in California.” Its shorter, simpler alternative would be the head term “best chocolate.”
Long-tail keywords can be especially beneficial when attempts to rank for popular, broad keywords are likely to be ineffective due to extreme competition. Essentially, it is easier to secure a ranking position when utilizing long-tail keywords.
Additionally, long-tail keywords can help optimize a website for voice search. This is because they tend to be more conversational in tone and often naturally include prepositions. Consequently, they can make web pages more inclusive and accessible, helping to reach new audiences.
To discover long-tail keywords, you can use standard tools, such as Google’s Keyword Planner. However, you can also utilize resources like the Yoast Google Suggest expander.