Marketing

Marketing management is the art and science of selecting target markets and building profitable relationships with them. Marketing managers are concerned with managing demand (e.g., stimulating,...

Marketing Logistics (Physical Distribution) is the planning, execution, and control of the physical flow of materials, finished products, and related information from points of origin to points of...

Marketing intermediaries are the firms that help companies advertise, sell, and distribute their products to end users. They are key players in the marketing microenvironment. The main types of...

Marketing is the activity, set of institutions, and processes that create, communicate, deliver, and exchange offerings that have value to consumers, customers, partners, and society at large. This...

Marketing strategy is the marketing logic by which a business unit hopes to create value for customers and achieve profitable relationships with them. It is the central part of strategic planning....

Marketing research is the systematic design, collection, analysis, and reporting of data related to the specific marketing situation faced by an organization. It is a tool to support...

Marketing myopia is the mistake of focusing more on the specific products a company offers than on the benefits and experiences those products create. The term was coined by Theodore Levitt of...

The marketing mix is ​​the combination of manageable tactical marketing tools – traditionally known as the “4 Ps”: Product, Price, Place (distribution), and Promotion. The company combines these...

The marketing concept is a philosophy of marketing management that states that achieving organizational goals depends on understanding the needs and wants of target markets and providing the desired...