Mass Communication

Auteur Theory refers to a concept from film criticism developed in the 1950s that argues that the director of a film is the primary author. (Auteur is French for "author). The theory suggests that...

An audience is a group of people who receive information from the same source. They could be listening, watching, or reading together or by themselves. For them to be called an audience, the key...

Applied research is a type of scientific study that aims to solve a practical, real-world problem. It is conducted to find answers to a specific question. Unlike basic research, which focuses on...

An advertorial is a form of advertising that is designed to look like editorial content. The word is a blend of "advertisement" and "editorial."  Advertorials are usually found in newspapers,...

Advertising is one of the fundamental forms of marketing communication. The term refers to the practice of promoting products, services, ideas, or brands to influence people’s behavior, typically to...

Ad hominem is a form of rhetorical attack directed at the competitor's character, instead of their argument. The term comes from Latin and means "to the person". The use of Ad hominem attacks relies...