Meta tags are structured metadata that is integrated into the HTML code of any web page, positioned in the section . In essence, they are information markers whose purpose is to provide additional data about the content and characteristics of the document. This information is not visible to the end user in the main body of the page, but is vital for the communication between the website and the information processing agents – most notably search engines and web browsers.

From a conceptual point of view, meta tags act as a declaration of intent and context for the page. Classic tags such as and define the way in which the page will be presented in search engine results (SERP), thus directly influencing the user’s perception of the content. Other meta elements, such as robots directives, function as protocol instructions to crawlers, dictating to them how to process and index the content.</p> <p>Therefore, the correct and strategic use of meta tags is fundamental to SEO, as they not only aid in the thematic classification of the page by algorithms, but also are a mechanism for controlling the visibility and presentation of the digital asset on the global web. 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