The term MFA, which translates as “Made for Advertising,” refers to a whole category of websites whose business and architectural motivation is to generate maximum revenue from displaying contextual advertising, most often through platforms such as Google AdSense. Conceptually, this is a digital arbitrage business model, in which low-cost traffic is attracted to the page with the sole purpose of clicking on a high-paying ad.
The main characteristic of MFA sites is their structural and content inversion of values. Instead of prioritizing usefulness, depth of information, or user experience, they prioritize advertising inventory. This leads to the publication of a large volume of quickly created, shallow, aggregated, or automated content that aims to cover a wide range of keywords without providing original expertise.
In the context of algorithmic development, the MFA phenomenon is in direct conflict with the evolution of search engines. Algorithms like Panda, which focus on evaluating the quality and usefulness of content, are directly aimed at reducing the visibility of these types of sites, as they represent a form of index manipulation that undermines the search engine’s mission to provide the most relevant and high-quality results.