Online advertising is advertising that appears while users are browsing the web and using internet-based services. It is an extremely important part of the modern promotional mix, as it is measurable and targetable.
The main forms of online advertising include display advertising (banners), search engine advertising (SEM), such as paid search (PPC), online video advertising, social media advertising, and online classifieds. Through precise targeting, companies can reach the right audience at the right time with a relevant message.
