Organic Traffic is defined as the volume of people who visit your website by clicking on natural (unpaid) search engine listings. This traffic source excludes users who clicked on advertisements (Paid Traffic) or links from other websites (Referral Traffic). Similarly, Organic Social traffic comes from users who found your business on social media through unpaid posts. Organic Traffic does not include Direct Traffic, which occurs when a user types the URL directly into their browser or uses a saved bookmark.
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