A pageview is a fundamental metric that measures any single instance when a user successfully loads a specific web page. Accessing the page counts as a pageview, regardless of the time the user spends on the page or any actions they may take while there.
Pageviews are a widely used metric for gauging the popularity of a page. This metric is visible in most analytics tools and, alongside sessions and users, falls under the broad category of website traffic.
SEO plays a vital role in the pageview metric. This is because a higher volume of organic traffic correlates directly with a higher number of pageviews. In fact, this metric is a popular measurement of success in digital marketing.
Pageviews generally include repeat visits from the same source, but are most valuable when analyzed with supporting data. Bot activity, rapid page refreshing, and immediate bounces will usually still be recorded as pageviews. Therefore, cross-referencing this number with supporting statistics, such as unique visitors, time spent on page, and bounce rates, provides more insightful analysis.